About usmile
usmile, a leading Asian all-round oral care brand owned by Guangzhou Stars Pulse Co., Ltd., is committed to refining oral care experience with a comprehensive range of products, including sonic toothbrush, cordless water flosser, toothpaste, dental floss, and mouthwash.
Our Goals
Within 6 years, usmile has brightened over 21 million smiles, and counting.
Brand Mission
Healthier Oral Condition For All
Brand Vision
usmile, Brighten Your Smile
Brand Tagline
Oral care routine isn’t complete,
until usmile.
Why usmile
These awards serve as a testament to the quality of work produced by Usmile, and speak to their dedication to excellence in their respective field.
- 13 International Awards
- Industry Standard Setter
- Industry-leading Power of 180 Days
Brand Milestones
2016
Entered personal care industry and became a leading oral care brand.
- Launched the first Macaron color sonic electric toothbrush: Y1
- Replaced Philips as a leading brand in the industry
- Became the choice of 3 million customer
2018
Possessed exclusive patents and scientific research strength
- More than 150 patents
2019
Became the standart-setter of the industry
- The main standart-setter for electric toothbrush in the China Househod Electrical Appliances Association
Launched beauty care brand
- Conform to safety and efficacy requirements
- Broke the limitations of traditional skin care
2020
Emerged as top tir Asian brand
- Top tier brand with the biggest number of sales
- Sales in “Double 11” or “Single’ Day” exceeded 100 million RMB (around 15-16 million USD)
- Sales on Tmall surpassed Oral B, tied for Phillips
2021
Formulated the offline layout strategy
- Sold in more 5,000 offline stores, including professional dental clinics, Huawei Honor store, Watson store and other high-end supermarkets
2022
Released usmile’s first AI sonic toothbrush
- The usmile R&D team took 3 years to integrate artificial intelegence algorithms into electric toothbrush products and launched the F1